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Archive for September, 2017

Etsy Help: How To Add Additional Cost For Gift Wrap On Etsy

How to add additional cost for gift wrap on Etsy

Do you want to add additional cost for gift wrap on Etsy so customers can purchase a gift box or gift wrapping? Get some Etsy help below by undestanding variations and add ons!

As an Etsy Captain I get asked a lot of questions about using Etsy and how to list items. The Etsy Seller Handbook is an excellent resource, but it strikes me that it can be difficult to pin point what tools to use when you’re trying to do something specific. One of the questions I was asked recently was how to include an add on for customers to add a gift box or gift wrapping to their order. There’s a great way to do this on Etsy, but the name ‘variations’ doesn’t immediately explain how it can be helpful in this situation.

Variations is an option in your individual listing, underneath the price and quantity section.

Etsy Listing Variations - How To Add Gift Wrap Option

Click ‘add variations’ to get a pop-up box with a drop down menu. Scroll to the bottom to find ‘create a new variation’.

Add Variations Etsy

Etsy Variations Menu

In the box that appears, name your listing variation. This will appear underneath the price on your Etsy listing so make sure it’s spelled correctly, formatted correctly and makes sense to your customer. The golden rule is to be as simple as you possibly can to avoid confusion or your customer may leave and shop elsewhere.

How to add gift wrapping to an Etsy Listing

Once you add your variation, boxes will pop up to the right hand side which are your variation options. Again, make these as simple as possible so your customers understand the buying process. Your customers will have to choose these options from a drop down menu. You don’t need to add any prices here, we do that in the next step. Click update when you are done. Don’t forget to check the option for varying prices too – this allows you to make the yes option a higher price to pay for your gift wrapping service.

Understanding Variations and Add Ons

Back on the main listing page some changes have been made. Instead of having the price written in the price section, we now need to add this in the variations section. Next to each option, add the full price of the item, including the selected gift wrapping option. My gift wrapping cost is £1.50 and my item cost is £5 so next to the ‘Yes Please!’ option I have added the price £6.50 to include both costs. Next to ‘No Thanks!’ I have added just the item cost of £5. The customer will see these prices next to your options in the drop down menu.

Adding Gift Boxes To Etsy Listings

How to add an additional cost for gift wrap on Etsy

Once completed, select publish as normal and view your listing to make sure it makes sense. The new gift wrapping option should now be displayed underneath the price on your listing in a drop down menu. The main price has a + next to it, indicating that the price is from £5 and will change accordingly when your customer selects their preferred option.

Adding gift wrap to an Etsy Shop

Etsy Help Adding Gift Wrapping Option
Woohoo! You’ve nailed it! One final point to consider: While customers like to have a lot of choice when shopping, too much choice has actually been proven to be a barrier to making a sale. Keep your variations as simple as possible. Etsy only allow you to have two different variations on each listing anyway.

Another way to add additional cost for gift wrap on Etsy is to also have gift wrapping as a separate listing that you link to in your item description. Any links you put in your description that are Etsy links (ie. etsy.com/…) will be clickable.

Don’t forget to check out the Etsy Help article on listing variations too!

Any questions, fire away below or find me on social media @onetenzeroseven
Loves x xx

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posted by onetenzeroseven in Business,Etsy and have Comments (2)